GTM Campaign Manager
Job Description
Are you ready to generate exciting compelling customer campaigns around Keysight products and solutions? Does working with product management, vertical solutions, and various selling countries and regions to increase revenue excite you? What about working on a global team inside an industry-leading company?
Keysight Technologies is looking to hire a self-motivated individual to help drive Keysight campaign management. This exciting opportunity is for a talented Campaign Manager skilled in defining, launching and measuring the ROI of outbound campaigns who will work with Product Marketing, Sales, Verticals, Channel and Corporate Marketing to ensure that our target markets and existing customer base are kept fully aware of our value propositions.
Key capabilities and requirements:
Work with internal stakeholders (Product, Verticals, Corporate Marketing (web, social, PR, field marketing, etc.), Sales, and the Go-To-Market (GTM) team (Channel, Tech Partners)), to define, launch, and track agreed to campaigns.
Create demand generation campaigns to include such topics as:
Product launches, competitive takeaways, channel and tech partner events, third party sponsored webinars, tradeshows etc.
Support and monitor all marketing and GTM campaigns to see that appropriate levels of activities are planned and executing. No gaps or dormant long stretches of time.
Build a holistic outbound demand gen calendar that can be sorted by region, country, vertical, GTM, IST, Corporate and type (by campaign new logos, takeaways, channel, etc.) so any interested stakeholder can see what activities are planned and executing.
Work with Sales and Field Marketing to ensure all outcomes (event/activity) leads and contacts are being followed up on as appropriate (some go to sales, some to follow-up on, some as MQLs etc.)
Come up with creative recommendations to stand out from our competitor s outreach.
Work with corporate marketing services to get access to their outreach activities, so we can build that holistic calendar mentioned earlier.
Provide monthly meetings and status updates to stakeholders and senior management.
Ensure all the pieces and content are in place prior to campaign start.
Overtime, determine which campaigns provide the best ROI and provide recommendations and best practices for future ones.
Job Qualifications
Bachelor s or master s degree in Marketing, Communications, or relevant field.
Experience putting together a campaign calendar, tracking progress, outcomes and ultimately measuring the ROI of each one.
Worked 4 to 9 years with companies that sell Enterprise IT products (Network protocols and IT security knowledge is a definite plus).
Experience implementing processes, reporting in Salesforce/Eloqua and driving adoption of processes and technology.
Strong excel skills and experience with pivot tables.
Very organized with a positive attitude that meets the deadlines.
Manage analytics and regularly report on campaign results in quantitative ways.
Strong ability to focus on tasks, deliver correct results and a desire to learn how to manage multiple projects to tight deadlines.
Exceptional verbal and written skills with a keen attention to detail.
Excellent team-working and interpersonal skills, including experience of working with senior level staff and executives.
Having worked in one or more international companies is a plus.
Job Function
Marketing___________________________________________________________________________________
Careers Privacy Statement
Keysight is an Equal Opportunity Employer.
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
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Job ID :
40994
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